Chris is based in Singapore and a crazy advocate (with a mohawk) of how to use LinkedIn. He has masses of ideas about how SME’s can use it as a marketing tool. He believes it should be managed by communications people not HR. The pages need to be authentic, well written, accurate and communicate the business offering and its values. Images are also very important. Make sure all key words are used, share and have connections with your leads. Go to the podcast
or get his book.
“You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand . If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are.
LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximise the many applications of LinkedIn to build their personal brand. By employing LinkedIn to achieve your objectives, you must learn to harness the process of becoming a thought leader on LinkedIn.
Author, Chris J Reed, is undeniably one of the world’s leading experts on LinkedIn. Maintaining over 60,000 LinkedIn connections, he has continued to uphold his status as one of the world’s most viewed LinkedIn profiles. He is also an Official LinkedIn Power Profile”