cb-qantas-holiday-test-3

Qantas Holidays, Viva Holidays, Helloworld, Sunlover Holidays & The Cruise Team

A new approach to delighting customers

Brief

This was a new strategy for this group, one designed to provide a very special customer experience. We worked on a raft of ideas with their team to come up with a solution to delight their customers.

Products

Their first solution was a gift box with a journal holdall for all the ticketing and information along with luggage tags and a pad to record travel stories. This was very successful and has evolved into other products. The latest is a travel wallet with a debossed map of travel icons. When the customer receives this it contains all their ticketing and a place for passport, cards and boarding passes. This also comes in a very smart gift box along with a personal note from the travel agent.

Once again in order to get innovative product outcomes it is important to work closely in a trusted way with our clients.

The feedback has been wonderful and we constantly collect new ideas that could be used for their next product iteration. Some times for this customer we warehouse and send them stock as required.

It is a delight to work with customers who have a strategy to work to, the means to make decisions and the knowledge to know how creativity works. When we partner as equals where ideas are valued and respected we always get product solutions we are proud of.

15_qantas_travelwallet_1
14_qantasholidays_boxedtravelgift_2
15_qantas_travelwallet_3-copy
15_helloworld_travelwallet_1

ampersand

The feedback has been wonderful and we constantly collect new ideas that could be used for their next product iteration. Sometimes for this customer we warehouse and release stock as required.

14_qantasholidays_boxedtravelgift_4
16_sunloverholidays_travelwallet_3
16-thecruiseteam-travelwallet-1
12_qantas_travelset_3
qantasholidays_drawings
CB-case-study-3-1200x566

Start your Custom Design project now